0161 670 4352
jon@franklinwall.co.uk
PROVEN, AWARD-WINNING EXPERTS IN SUPPORTING COMPANIES WIN MORE CUSTOMERS, QUICKLY
Specialist Sectors
Whilst we partner with clients across a wide variety of sectors, the team at Franklin Wall have successful track records and thus huge depth of experience in developing dynamic, impactful marketing and results-driven business development support services directly within some key industry sectors:
Insurance
A number of the team here at Franklin Wall have over 20 years experience of supporting and representing insurance brokers (and some underwriters too), in their business development and all round marketing requirements.
Our Managing Director, Jonathan Wall for example has delivered long term, lead generation services on a national scale for Towergate, idRisk and Aon Corporate for example, which have resulted into new business wins, totalling hundreds of thousands of pounds.
A large benefit of our insurance experience is that we understand the terminology, process and targets, whether that be supporting General Insurance, Professional Indemnity targeting by sector, D&O...and/or targeting prospects by renewal date and premium level.
One of the key factors in our success within the Insurance Sector is our ability to personalise our client's competitive advantage, by differentiating their track record, experience and approach from the many 'run-of-the-mill' brokers still trying to drive new business through price.
Professional Services
A number of the team here at Franklin Wall have over 20 years experience of supporting and representing a large number of accountants and a substantial number of legal firms, in their business development and all round marketing requirements.
Our Managing Director, Jonathan Wall for example has delivered business development and marketing services for small Partner practices, all the way through to national campaigns for companies such as Grant Thornton and Begbies Traynor.
A large benefit of our professional services experience is that we understand the terminology, process and research required, whether that be supporting targeting potential clients for; audit, corporate finance, taxation, merger & acquisition, commercial buildings etc.
One of the key factors in our success within the UK Professional Services Sector is our knowledge of the market, including deep insight into the prospect's mind-set and behaviour.
This experience helps with the subsequent ability to personalise our client's competitive advantage, by differentiating their capabilities, experience and new client approach from the many 'vanilla' practices, quoting the same service offering and bland profile.
Construction
Fuelled by some of the more recent additions to our team, our latest specialist sector is Construction. We now have directors who have large-scale knowledge and proven track records, in driving business development and dynamic marketing solutions across house builders, commercial and contractor markets.
Franklin Wall has recently also been appointed proud National Sales and Marketing Partner to the National Federation of Builders and their 1000 construction company members. Find out more about our NFB Member services.
We have delivered numerous partnerships with smaller, family owned building companies, looking to bolster their new business wins and also develop a stronger awareness and communication strategy, through to working with huge national construction companies such as Keepmoat and Mansion Student, where the partnership is much more strategic and aimed at segmenting customer-types, in order to align the targeting and communication to be much more personalised.
Agencies
A number of the team here at Franklin Wall have well over 20 years experience of supporting and representing agencies of all types, in their business development and all round marketing requirements.
Our Managing Director, Jonathan Wall for example delivered million pounds worth of new business acquisition annuall for almost a decade at Voice Marketing in Sheffield (prior to then selling the firm to Capita in 2015).
Franklin Wall have vast experience in successfully representing; creative agencies, web design and digital agencies all of who have been excellent at what they do but lacked the mind-set and skills to build a targeted sales process, which was capable of delivering consistent new business opportunities and convert them into clients.
One of the key factors in our success within the Agency Sector is our ability to develop our client's own sales process, so that Franklin Wall are able to build the infrastructure and content/materials for our agency clients to drive their own sales strategy if they so wish or alternatively maintain an ongoing partnership, if they prefer to focus on their own client delivery.
Finance
Most of the team here at Franklin Wall have many years experience of supporting and representing finance companies such as national banks and commercial finance firms with their business development and all round marketing requirements.
Across our team, we have successfully delivered numerous, lead generation and direct marketing services on a national scale for organisations such as; RBS Corporate, Barclays Commercial and Euro Finance amongst many others, which have resulted into new business wins, totalling millions of pounds.
A large benefit of our finance experience is that we understand the approach, process and targets, whether that be supporting Invoice Finance, Asset Finance, Corporate Banking etc...and/or targeting prospects by company type, turnover and propensity for growth.
Differentiation is key within the Finance Sector particularly considering the behavioural nature of a typical corporate prospect...inertia.
Franklin Wall's value to our finance clients, comes from our ability to personalise our client's competitive advantage, by differentiating their sector capabilities, experience and approach from the competition.
Business Services
An umbrella term for corporate services such as; telecommunications, energy, business consulting etc, Franklin Wall have numerous partnerships with Business Service clients.
Our Managing Director, Jonathan Wall for example has helped deliver long term, lead and direct sales generation services on a national scale for companies such as; Eon, Caudwell Group and Value Stream Experts for example, which have resulted into new business wins, totalling hundreds of thousands of pounds.
In the current climate, whilst a proven, optimised process around targeting potential business prospects is crucial, the actual engagement stage has never been more difficult. This is where Franklin Wall specialises. Gaining attention and interaction with the prospect, before delivering a sales process that converts market-leading volumes into a customer.